HEATHER WAGNER

SKILLS

Global Creative Direction, Copywriting, TV/Digital Film Production, Editorial & Brand Writing, Campaign Development, Content Strategy

Lead creative across product launches, editorial franchises, podcasts, digital film series, and sports & entertainment initiatives
Partner with leadership, product/strategy leads, internal creative teams and external agencies to elevate and humanize the iconic IBM brand
Co-create and passionately defend creative briefs to ensure clarity, alignment and creative excellence

Produced award winning campaigns, including Cannes Lions, D&AD and Super Bowl work
Creative lead on Olay, driving $1.5B brand growth with prestige-inspired, insight-driven TV, print, and digital campaigns
Delivered breakthrough work for clients including Olay, Dawn, Atlantis Resorts, Pampers, National Underground Railroad Freedom Center

Founder of ELLE Productions, Hearst’s first in-house creative studio
Directed multi-platform campaigns for global beauty, fashion, and luxury brands (Revlon, Estée Lauder, Dior, LVMH, Ford)
Wore high heels to midtown every day

Developed brand voice and campaigns for tech (Firefox), pharma (Millipore) and CPG (Frito-Lay) clients

Created national TV/print work for Sprint, Hewlett-Packard, and Diageo brands, learning foundational expertise from industry legends

Valedictorian · President, Alpha Phi Sorority · Member, Ace of Clubs Society

Golden Light, Rizzoli (2020)

The Inspired Home, Rizzoli (2018)

Happiness on $10 a Day, HarperCollins (2009)

Friend or Faux, Random House (2008)

Vanity Fair · ELLE ·Travel & Leisure · Domino · Dwell · Better Homes & Gardens · Architectural Digest ·The Awl